Anna Pollock
Why all travel is local… and why conscious hosts will be indigenous
While I also subscribe to the importance of the journey and, where possible, would prefer to travel slowly and savour the transition from the familiar to the unknown, most times I have to fly. Then I stop being a traveler and, instead, become a producer of air passenger miles and carbon; a unit of yield […]
Conscious travellers want suppliers to think globally but act locally
Because most visitors to a place come from another and because most other places are far away, suppliers of tourism services have inevitably had to adopt a global perspective. Considerable attention is given to understanding cultural and linguistic differences of various source markets and to researching and deploying the different channels of distribution at work […]