It is no secret among the surf community that the Pacific coast of Peru is something of a surfers paradise, with consistent off shore winds and few crowds. With a few exceptions, many waves can be found still breaking clean and empty for the more intrepid surfers to discover and enjoy. Word spreads and things are changing fast though. Every year brings new surfbusinesses, foreign investments, more accessible waves. Good news for some but, as is so often the case, not so good for the locals, who typically become frozen out of developments in their own backyard. Travel to the coastal town of Lobitos however, and you will see just how ‘much better’ a surf holiday could be.

Consistent swells, a world class left hand break, and other waves suitable for all levels of surfer, the small town of Lobitos, 65km south of the surf capital Mancora, is well placed for surf tourism. Seeing the potential, a group of travelling surfers who had witnessed first hand the grim reality of surf related development elsewhere, decided to get in first and see if they could change the future, simply by empowering the local community to take control of their own surf destiny.

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