Photo by ecomentum.com

As more attention is given to the preservation and development of a destination’s local culture and character, a new website has launched to embrace, develop, promote and establish “Local Travel” as a responsible way forward in tourism.

Responsible travel is a living, evolving entity. As the world economy shifts, travel trends tend to adapt to not simply the capabilities of the traveler, but rather largely to the offerings and needs of the destination.

Combining sustainability principles and a blend of ethical sensitivity, Local Travel focuses on the place as a whole – aiming to protect what tourists are coming to see, while incorporating all of the characteristics that contribute to sense of the destination.

Local travelers explore not only the nature and ecology of a destination, but also its historic structures, living and traditional culture, landscapes, cuisine, arts and more – lending to the positive reinforcement and economic development of a destination, rather than standardized international branding, generic architecture, food, and so on.

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